Our badge of honour. Wear it with pride.
The AQA logo is our principal visual icon. Just like us, it's simple, straightforward and carries authority.
We highlight the AQA 'Q' stroke, standing out in a sea of purple. This stroke becomes our motif, representing:
Our logo has its roots in Raleway – an elegant, sans serif, display typeface. Display typefaces are designed for large sizes, such as headings, making it an ideal place to start.
To get to our logo, we modified the 'A' strokes so they match the width of the 'Q' stroke.
You'll notice there's a slight space between the first 'A' and the 'Q', but no space between the 'Q' and the final 'A'.
Why is this? Keeping the final two letters together gives us the AQA stroke motif – helping our audience to recognise us instantly and symbolise how AQA's forward thinking and continuous improvement.But joining the first two letters causes legibility issues.
This is not a problem when the logo is large, but in practice, most people will view it on a small scale. To keep the logo's integrity and readability, we've opted for that small gap.Think of it as another example of AQA doing the right thing, even if it doesn't follow what some might expect.
The minimum font size for the strapline (web) is 14 point. The minimum font size for the strapline (large print) is 16 point.
If you need to use the logo at a size where the strapline is smaller than these minimums, then remove 'Questions matter'.
Don't use the strapline when using the logo as a favicon, small icon or where the font size is less than 14 point.
The logo's aspect ratio is 16:9.
Minimum size 48mm.
Minimum font size 16pt.
The logo's safe zone is equivalent to the 'O' part of our AQA. Ensure this space is left around our logo so it can breathe and shine.
The distance between AQA and our strapline is always the width of the Q stroke. Our strapline is always centre justified.
The strapline should always reach the edge of the 'A' stroke on each side.
We primarily use the logo in AQA's purple on a white background.
If you need it to make an impact on a different background, use the options below.
The AQA logo lockups consist of the AQA logo and our strapline ‘Questions matter’ set in Open Sans.
The following slides show how to use the lockups.
