Brand

Brand personality

How do we work?

To be AQA in all we do means we create a distinct brand identity, and a positive and outward facing culture.

We’re supportive

We’re on your side, asking questions to support you and help solve problems.

We’re knowledgeable

Expertise runs through our DNA, we’re always searching for clarity in the complex. We're always exploring and we don't talk down to others.

We’re authoritative

We're also approachable, open to questions and treat everyone with kindness.

We’re collaborative

We learn from everyone, diversity is key. We’re open-minded and prefer open, honest conversations.

We’re future thinking

Always improving assessment to make it the best it can be. We're change-makers and we're at the forefront of advancing assessment.

We're analytical

We ask ourselves the difficult questions so we learn and research how to make assessment better.

We’re reliable

We always deliver, we have teachers’ and learners’ results front of mind, and ask how we can make assessment fair for all.

We’re brave

Our independent status lets us do the right thing, even if it means making difficult decisions.

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