Brand

Cultural values

What's important to us?

At AQA, we aim never to let a learner down.

Our values have been designed to create a culture that puts our students first and enables us to achieve our current strategic goals.

Our values

Every journey starts with a question. The how, the why, the what, the where.
Questions move us through learning, through growth, through life. Questions build our knowledge, push boundaries and help us discover new worlds. They have the power to change society. To change lives.
We've been part of learners' journeys since 1903. And because questions open doors, as well as minds, we're here to recognise everyone. To ensure students, no matter their background or level, receive fair assessment.

We never stop learning. We plough every penny we make back into AQA, helping to fuel our world-class research, fuel our expertise, and support teachers. All so we can help teachers understand and get the best out of their learners. This commitment to assessment is why most schools choose AQA as their awarding body for GCSEs and A Levels. Every journey starts with a question.Every journey's an education. And at the heart of good education lies good assessment.

Because questions matter.Because questions matter.

Customers front and centre

Our customers are teachers: we want them always to choose us. Whatever our role, we all go the extra mile to meet their needs.

Step up

We think for ourselves. We use sound judgement and hold ourselves to account. We listen to understand, and speak our mind with courtesy and care.

Shape tomorrow

We look up, out and ahead. We use our independent voice to influence. We question what we do and take considered risks to improve and innovate.

Work and learn together

We build supportive, diverse teams.  We enjoy working and learning together. We delight in our shared purpose, and celebrate success.

Results matter

We decide and deliver at pace. We make courageous decisions about what we will and won't do. We know when to aim for perfection, and when good is good enough.

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